Burgundy Fly's Enhanced In-store Experienced is Designed to Empower Customers
Thursday 16 February 2017. Johannesburg.
100% black-owned South African fashion retailer Burgundy Fly takes the design of each one of its five stores extremely seriously. Why? Because every effort is made to empower its valued customers.
“Burgundy Fly knows that customers are increasingly making less time for shopping and more time for living, so we focus on precision and attention to detail when creating every store. Most of our customers are extremely time-sensitive and simply don’t have the time to trawl through endless racks of clothes, so we choose to operate from beautiful boutique size spaces to enhance individual, personal service,” says Nhlanhla Ndlovu, co-owner, Burgundy Fly.
Burgundy Fly offers breathtakingly gorgeous, unique capsule collections with new ranges presented in store every week. “No one week ever is ever the same in our stores. At Burgundy Fly, we treat garments like works of art and mostly present limited edition fashion and accessories to our discerning customers who are quite specific in their taste,” Nobesuthu Ndlovu, co-owner, Burgundy Fly adds.
Serious about sustainability, Burgundy Fly strives to use recycled and recyclable materials in garments as well as in all the store hardware such as fitting room drapes and garment hangers. “As a responsible business, Burgundy Fly chose recycled garment hangers instead of typical plastic hangars because we are all about living wisely and sustainably on our planet, and preserving it for those who will come after us,” says Burgundy Fly co-owner Nhlanhla Ndlovu.
Much thought has gone into the in-store design to ensure customers are comfortable during their shopping experience and go home with their treats feeling empowered and happy. The use of lighting, earth tone colours and minimalistic interior furnishings is complimented by vibrant pops of printed garments and accessories which are hung art-gallery-style in stores.
Nobesuthu Ndlovu, co-owner Burgundy Fly reflects: “The use of curved shapes in all Burgundy Fly stores is to deliberately inspire and celebrate every curve on women’s bodies. We have also used a diverse range of mannequins which reflect our women’s state of consciousness, for example, when wearing their hair – sometimes it’s bold, or in an Afro or has braids and cornrows. Burgundy Fly believes in this level of detail because it’s part of proudly telling the story of owning and celebrating our diversity.”
Burgundy Fly celebrates its eighth successful year in business by opening a fifth new store in Menlyn Park Shopping Centre, Pretoria and revamping its store in trendy, fashion-forward suburb Rosebank.
About Burgundy Fly:
Burgundy Fly is one of the continent’s most successful fashion retailers, offering a creative platform for South African designers, artists and small businesses to showcase quality garments, accessories and works of art to customers for eight (8) years. Burgundy Fly was voted South Africa’s Best Emporium Supporting Local Production by Flux Trends (a leading trend forecasting agency) and the South African version of global publication, Marie Claire magazine in 2011.
Burgundy Fly is so much more than a fashion retailer that offers customers exclusive garments made by South African designers in one-of-a-kind quirky, yet elegant prints. In addition to creating platforms for creatives to showcase their products and accessories, Burgundy Fly is also all about initiating meaningful conversations and expanding an ecosystem of support for both established and budding businesses.
A total of five (5) Burgundy Fly stores currently operate in South Africa at the following popular malls: Rosebank, East Rand, The Glen, Maponya Mall and Menlyn Park.
Visit burgundyfly.co.za for more info.
Follow @burgundyfly on Facebook, Instagram and Twitter.
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